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Another tactic that Overture uses in order to gain laser-targeted traffic is to have a �Back-Up Response� for those who �almost bought� your product on the first visit. To successfully realize this, you need to market and advertise to them over and over again until you make them a new customer. Offer them an incentive so that they�ll allow you to advertise to them over a certain time span by means of e-mail or post mail. Here are some of the back-up responses which you can use: send a free e-mail newsletter, give a free catalog and offer a promo or sweepstakes which gives them the chance to win free merchandise.
Protecting Your Affiliate Commissions


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